The Challenge
The client's legacy WordPress site was bogged down by over 40 active plugins, page load times exceeding 6.5 seconds, and a poor mobile experience that led to a 35% bounce rate and dropping SEO rankings.
The Structural Solution
We decoupled the frontend entirely. We built a custom Next.js frontend deployed on Vercel, querying the WordPress database via WPGraphQL. This allowed the editorial team to keep their familiar WordPress dashboard while eliminating front-end plugin bloat.
The Measurable Outcome
Page Speed Insights score jumped to 98/100. Mobile conversion rate increased by 28%, and organic search traffic grew by 42% within three months post-migration.